99-Pack of Beer - I feel this captures the target audience perfectly!
When you’re preparing to party, naturally you need to make sure there’s enough beer. And what’s worse than grabbing a bunch of different six-packs and trying to accommodate everyone’s annoying snobby beer palate?
The dudes at Austin Beerworks have considered your feelings and made it easy for you. They’ve introduced Peacemaker Anytime Ale, which they describe as a “sessionable” beer (meant to drink over a long period of time, anytime) and have packaged it in the world’s first 99-pack of beer.